About us


We're a team of founders and operators, with a proven track record of providing value to startups. Now we're actively investing capital into our network.

Meet the team
Founding Partner

Joe Benn

Joe is an entrepreneur, advisor and investor in the FMCG space with experience both in the UK and USA. He has worked on some of the best disruptor brands of the last 10 years including the likes of Vita Coco, Graze and Tenzing. In 2016 he co-founded Ugly Drinks, taking the brand to global recognition and 8 figure turnover before exiting the business in 2020. Since then he has been advising some of the most exciting start-ups in the CPG space.

Founding Partner

Jake Higgins

Jake provides advisory services to CEOs & CMOs of fast growing businesses. He was the first employee and Head of Growth at fintech company Property Partner, which completed a £16m Series B from Index & Octopus and was sold to US firm Better in 2021. Most recently, he was VP Growth at SPOKE, which closed a £8m Series B in 2019. He was also Head of Growth at Forward Partners, a London-based VC firm, where is he a Venture Partner today. He is an advisor to Carbon13, a sustainability-focused VC based in Cambridge, UK.

Get in touch

No membership, no slack channel. Once you send your information, our experts will discuss your challenges and find the partner you need to grow.

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